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prologue



Our ideas are driven by ever changing but relevant market dynamics, relevant customer insight and relevant holistic thinking. Reason why we create ideas that capture the imagination and encourage engagement with our client’s brands.

Being an agency with focus on what we do, you will find us dedicated and thoroughbred task-masters harping on blending tradition with the trend – of time present and time in the waiting.
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“relevant” spectrum



Creative

We put our core beliefs into our work: that messages are most relevant when presented with simplicity, that good aesthetics are nothing without a relevant strategy and that a relevant strategy is rendered useless without relevant aesthetics.
 
 

Media

We know and understand the market both at local and national geographies and have researched data to postulate the most effective (that has to be relevant) and customized media plan. Since, in today's world, the mediums are changing quickly it is paramount to find the right balance of advertising vehicles for each client that will generate optimum inquiries and create awareness, interest, desire and action.
 
 

Release

An INS agency of 21 years, we cover the gamut of print media nationally. While we advise our clients on choice of the media, we make sure that your messages get carried forward effectively: right quality, right space and right time.
 
 

Events

We specialize in managing events and it is end to end, right from the drawing board to building infrastructure and organizing the show. We help our clients from conceptualizing the displays at the stalls in trade fairs, we take care of functions and we have been managing annual fairs for government departments for many years.
 
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“relevant” credentials

A Glimpse

IFB, one of the major brands in our portfolio has been associated with us for their creative and their media releases. Here are shown some of the recent BTL activities... ideated and managed by us.

We mastermind Sabala Mela, an annual handicrafts fair for the Government of West Bengal for the last 4 years. We manage the show end to end.
 
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“relevant” credentials



We believe that team and the spirit that binds it makes the quintessential difference in creating advertising that works. And our team spirit embodies speed and quality that in combination create RELEVANT edge. As a team we like to work with brands and people we respect and admire, providing them with collaborative and personable service.

Rajshekhar Roychoudhury, B.Sc (Hons.)

Rajshekhar, more popular as Chandu is the mastermind who has been steering Frontway through the ever-changing stream of challenges. His leadership has been the core catalyst to the making of Frontway as a vibrant 25 member strong Agency with footprints in a large segment of the advertising and marketing services in Kolkata and Delhi.

Deepak Pramanik BTech IIT Chennai, PGDM IIM Calcutta

Deepak has 17 years of corporate cruising with illustrious exposure to media management at the national level, brand management, field sales and advisory role. He was GM Ad Marketing at ABP Ltd. Deepak advises Frontway on strategy-ideation, corporate identity development and specialized market research.

Ranjan Kumar Majumder BTech IIT Kharagpur, PGDM IIM Calcutta

Ranjan, the 20+ year experienced professional with a sound reputation as a planner and taskmaster in manufacturing and IT sectors is heading Operations at Frontway.

Hitabrata Chowdhury MSc IT

Hitabrata is powered with dynamic entrepreneurial skills and an experience of 22 years in event management, projects execution and strategy formulation. Hitabrata is the Director, Activation at Frontway.

Chitta Ghosh B.Sc (Chem. Honours), BA (English)

“I think, therefore I am” Descartes inspired Chitta is the captain of creative think tank with a student like zeal and enthusiasm even after 30 years in the area of Creative Design and Copy Writing. Chitta has a very talented team of relevant thinkers and doers.

Biplab Dasgupta, MA (English)

Biplab, an advertising veteran, cine actor and film maker of repute has a repertoire of films like ITI SIDDHANTA (Bengali) and A Candle in the Dark (English) as casting director. He has to his credit numerous tele films, documentaries and commercials. His performance in ‘Shadows of Time’ was screened in the Berlin film festival. He advises Frontway in all film making projects and audio visual designs.

 
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Frontway Advertising & Marketing Consultant Pvt. Ltd.


Kolkata Office:

1/1, Ramanath Mazumder Street, 1st Floor
Kolkata – 700009
Phone: 91 33 22416850 / 22571243 / 32014952
Fax: 91 33 22197871
Email: help@frontway.in / famcpl@frontway.in


Delhi Office:

Plot No-4,2ND FLR, Anand Cplx, NR Mother Dairy
Main Mkt, Pandav Nagar,
Delhi – 110092
Phone: 91 11 22483097
Fax: 91 11 22483080
Email: frontway.dlh@gmail.com

Website: www.frontway.in

 
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